Thesis: Preserving in the Land of The Free [Market]

PRES 6990 | Preservation Thesis
Committee:
Alex López, Edson G. Cabalfin, PhD, and
Fallon Samuels Aidoo, PhD

Abstract
Neoliberalism, the political-economic philosophy that emerged in the 1970s-1980s, impacts historic preservation efforts in cities in the United States. However, this intersection of neoliberalism and historic preservation remains understudied, particularly in historic districts. This thesis investigates the following question: What neoliberal mechanisms are at play in historic districts, and how do they operate? This study addresses these questions by conducting a qualitative analysis of the Architectural District in Miami Beach (focusing on Ocean Drive and Collins Avenue). This research aims to raise awareness about how neoliberal mechanisms shape historic districts, providing a foundation for future studies to examine their implications further and explore potential alternatives. The study contributes to an understanding of neoliberal urbanism and historic preservation discourse by offering empirical evidence of how economic and policy-driven forces shape preservation in the U.S. Southeast region.

This research employs descriptive methods to systematically document and categorize three of the most predominant neoliberal mechanisms: first, retrenchment of public finance; second, transformation of public space and regulation of civil society; and third, commodification or marketization of historic districts. Qualitative methods employed include archival research, field observations, Geographic Information Systems (GIS) mapping, photographic documentation, and descriptive analysis. The thesis draws theories about neoliberalism primarily from scholars such as David Harvey, Noam Chomsky, and Neil Brenner, Jamie Peck, and Nik Theodore.

Findings indicate that neoliberal mechanisms have accelerated corporate-led urban transformations by laying the ground for entrepreneurial cities; neoliberal policies encourage tourism-centered economies and prioritize capital extraction over local cultural continuity. These processes manifest through the branding of heritage sites, attracting customers, not citizens. The mechanisms encourage entrepreneurial preservation strategies and transform urban space by creating a curated, idealized version of the historic district, maintained through surveillance and the presence of law enforcement, which ensures adherence to a branded code of conduct by displacing those deemed out of place. By mapping and analyzing these neoliberal approaches, this study provides a spatial and historical understanding of their impact on preservation efforts.

Mapping Neoliberal Urbanism

PRES 6310 | Digital Tools in Historic Preservation
Professor Matt DeCotiis

This course provided advanced training in digital documentation tools and data management platforms used in preservation practice, with an emphasis on GIS, photogrammetry, and survey workflows. Instruction included hands-on experience with ESRI Field Maps, ArcGIS Pro, and 3D processing software to collect, organize, and communicate spatial data relevant to historic environments.

For the final project, I focused on the French Market District, located within the National Register boundary of the Vieux Carré in New Orleans. I conducted an in-person survey using ESRI Field Maps, targeting surveillance infrastructure and law enforcement installations. I then integrated this data with authoritative GIS datasets from the City of New Orleans and the French Quarter Management District.

Drawing from the theoretical framework of Peck, Brenner, and Theodore, I examined the presence and spatial distribution of public surveillance as a neoliberal mechanism—particularly in relation to commercial zones and tourist flows. The final deliverable was a StoryMap synthesizing field data, geospatial analysis, and critical interpretation.

Skills Applied

  • Field data collection with ESRI Field Maps

  • Photogrammetric imaging and 3D visualization

  • Thematic mapping and spatial pattern recognition

  • Application of neoliberal urban theory to digital documentation

  • StoryMap design for public interpretation

This project contributed to my broader research on surveillance and regulation as instruments of neoliberal urbanism in historic districts.